In September her splashy and fun fall DSW 2021 campaign was shared on Instagram with a caption that read, ‘Hit play and get back in the style game with JLo.’
And on Saturday the 52-year-old singer and actress shared three new photos from the marketing rollout.
The busy mogul is seen once again with pink hair spilling out of a black beanie as she poses against an arcade boxing game machine.
Cool new ads: On Saturday Jennifer Lopez shared three new photos from her splashy and fun fall DSW 2021 campaign
The mother-of-two poses against the console with a flair of attitude as she models black patent leather combat boots.
Jenny From the Block wears a beaded dress draped over a sleeveless, black, latex bodysuit.
Giving the look extra edge, the powerhouse also dons fishnet stockings.
The lifelong dancer looks strong and fit as she blows a large pink bubble out of chewing gum in some snapshots.
Flawless figure: The lifelong dancer looks strong and fit as she blows a large pink bubble out of chewing gum in some snapshots
Edgy: The busy mogul is seen once again with pink hair spilling out of a black beanie as she poses against an arcade boxing game machine
Marketing: In September her splashy and fun fall DSW 2021 campaign was shared on Instagram with a caption that read, ‘Hit play and get back in the style game with JLo’
In one of the previous images from last month, the pinup goes bra free as she models a very revealing and semi-sheer white tank top that flashes some side boob.
She added skintight jeans with a chain belt, a fur jacket and over-the-knee boots.
Her hair was parted in the center and styled in two rave ponytails at the top of either side of her head.
The shoot had an amusement park feel with rides, arcade games and candy.
Bold: In one of the previous images from last month, the pinup goes bra free as she models a very revealing and semi-sheer white tank top that flashes some side boob
Sleek: She added skintight jeans with a chain belt, a fur jacket and over-the-knee boots
Cute! Her hair was parted in the center and styled in two rave ponytails at the top of either side of her head
Conceptual: The shoot had an amusement park feel with rides, arcade games and candy
The Wedding Planner star was also seen in a hot pink outfit that made the most of her curves as her soft honey toned locks fell over her shoulders.
And the former Fly Girl had on strappy, clear, wedge heels.
In another set The Hustlers actress was in a booth at a diner as she looked at a massive teddy bear.
The girlfriend of Argo actor and director Ben Affleck was seen with her hair in curtain bangs as she wore a skintight PVC top and matching slacks in black.
The selection of shoes looked glamorous with a variety of silver heels, gold heels, white boots, black platforms and open toe shoes.
Sparkle: The Wedding Planner star was also seen in a hot pink outfit that made the most of her curves as her soft honey toned locks fell over her shoulders
This woman cannot stop smiling: She smiled and laughed as she put her hands over her head
Bird’s eye view: In another set The Hustlers actress was in a booth at a diner as she looked at a massive teddy bear
Just a little sweet treat: JLo is seen holding a vanilla milkshake with whipped cream on top
Black magic: The girlfriend of Argo actor and director Ben Affleck was seen with her hair up in curtain bangs as she wore a skintight PVC top and matching slacks in black
In recent days Jen has been seen in Vancouver, Canada working on a new film called The Mother.
The Netflix original is the first of the streaming giant’s new partnership deal with Lopez’s Nuyorican Productions.
The thriller is being directed by Niki Caro and was written by Misha Green.
In it, the Bronx native plays a murderer who’s forced to give up her daughter, but returns years later to protect her from a group of dangerous men.
Filming is scheduled to wrap in late January.
Hard at work: In recent days Jen has been seen in Vancouver, Canada working on a new film called The Mother
New endeavor: The Netflix original is the first of the streaming giant’s new partnership deal with Lopez’s Nuyorican Productions
